Episode 279 - LinkedIn Strategies for Authors with Troy Lambert

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Troy Lambert discusses LINKEDIN STRATEGIES FOR AUTHORS, including the evolving role of LinkedIn for authors. We delve into strategies for optimizing LinkedIn profiles, engaging with peers, and understanding platform nuances to enhance professional presence, network effectively, and perhaps build a side hustle.
 
Troy Lambert is the author of over 32 novels and several works of non-fiction. He's also an editor, book coach, and educator. When not behind the keyboard, he lives, works, and plays in the mountains of Idaho.

Episode Links

https://troylambertwrites.com
https://www.youtube.com/@TroyLambertAuthor
https://www.linkedin.com/in/troy-lambert/

Summary

Matty Dalrymple talks with Troy Lambert on The Indie Author Podcast about the evolving role of LinkedIn for authors. They delve into strategies for optimizing LinkedIn profiles, engaging with peers, and understanding platform nuances to enhance professional presence, network effectively, and perhaps build a side hustle.
 
LinkedIn's Evolution as a Social Media Platform
 
Troy acknowledges the transformation of LinkedIn from a digital résumé repository to a dynamic social networking site. The platform lets professionals interact beyond traditional job-seeking purposes, offering a more social dimension to business interactions. Troy points out that while LinkedIn still maintains its professional tone, it now serves as a space for people to extend their professional networks, share information, and even make purchasing decisions or explore new opportunities through these connections.
 
Optimizing LinkedIn Profiles for Authors
 
Authors, whether focused on fiction or non-fiction, are encouraged to maintain updated LinkedIn profiles. Matty notes her pet peeve with outdated profile pictures and recognizes the importance of current and professional headshots on LinkedIn. Troy stresses that an up-to-date profile signals competency and readiness for new opportunities, whether seeking freelance work, establishing expertise, or attracting podcast invitations.
 
He advises authors to actively showcase their expertise by listing publications in the profile's designated section. This creates a professional image, crucial for attracting book readers, especially in non-fiction, where showcasing expertise is imperative for credibility. Troy also suggests curating your LinkedIn contacts to reflect a network that resonates with your current professional identity and goals.
 
Networking and Engaging on LinkedIn
 
The conversation pivots to discuss the ways authors can engage with and understand their LinkedIn audience. Troy discusses using the platform to connect with peers in the industry. Authors should identify others within their niche or those they admire, then actively engage with their posts to learn and share insights.
 
This engagement strategy should extend beyond making connections to include thoughtful interaction. Authors should craft posts and comments that inspire discussion and exhibit their expertise. Troy shares his own experiences, citing how his LinkedIn interactions led to unexpected opportunities, such as invitations to speak on podcasts or contribute to discussions on topics of shared interest.
 
LinkedIn for Book Marketing and Author Services
 
While LinkedIn may not be the most effective platform for direct book sales, it holds significant potential for marketing author services and other higher-value offerings. Matty discusses her consulting service and how LinkedIn can help her connect with individuals transitioning to new career phases, such as retirement, who might be interested in writing a book. Troy suggests focusing on professional discussions about publishing-related topics to establish expertise and potentially attract clients interested in author services like editing, coaching, or consulting.
 
Using LinkedIn Groups and Ads
 
Their discussion briefly touches on LinkedIn groups, with Troy recommending caution due to the high risk of spam. He advises being selective with group participation to ensure interactions remain valuable.
 
Regarding LinkedIn ads, Troy shares insights about their effectiveness, especially for promoting non-fiction books and author-related services. He contrasts LinkedIn ads with other platforms, highlighting that LinkedIn users often search for professional development, making the platform a worthwhile avenue for educational promotions. However, he advises caution in using LinkedIn ads for fiction, which tends not to yield significant returns.
 
Current and Future Plans on LinkedIn
 
Troy concludes by advocating for intentional curation of one’s LinkedIn network. He emphasizes removing outdated connections that no longer align with current professional goals. He aligns this strategy with a broader trend toward streamlining social media interactions to focus on targeted professional objectives.
 
Matty plans to focus her LinkedIn strategy by engaging deeply with a curated list of professionals within her consulting sphere. By zeroing in on a small number of key contacts, she hopes to better integrate into the professional conversations that matter most to her.
 
Conclusion
 
In this podcast episode, Matty Dalrymple and Troy Lambert provide valuable insights into using LinkedIn effectively as an author. Whether for professional networking, promoting non-fiction work, or offering author services, a well-optimized and actively managed LinkedIn profile can open up a wealth of opportunities for authors who engage thoughtfully with the platform.