Podcasting for Authors

Building Your Platform through Podcasting as a Host or Guest

"I was pleasantly surprised by the depth of Matty's recent presentation on Podcasting for Authors at the Authorpreneur Summit Down Under, which made me think about starting a podcast. The benefits of a podcast that she has found were also a learning point. Her tips to research first, pros and cons of each format, the broad or niche question, and what kind of podcast topics to share are all sensible points for our author audience. I would not hesitate to include Matty in any future author summit." --Jennifer Lancaster, Authorpreneur Summit Down Under

Podcasting is one of the fastest-growing tools for authors to build their platforms, and for good reason. Audio creates an intimate connection with listeners, making it a powerful way to grow a community of readers, network with writing and publishing colleagues, and even generate income as a host.

Matty Dalrymple, host of The Indy Author Podcast and author of The Indy Author’s Guide to Podcasting for Authors, shares insights gained from hosting hundreds of podcast episodes and guesting on dozens more. In this seminar, she offers a step-by-step guide to help authors navigate the podcasting journey, from strategic goals to tactical execution.

Participants will walk away with a clear understanding of:

  • Establishing a podcasting strategy that aligns with your author goals

  • Determining your podcast persona and brand

  • Choosing the right format, medium, and technology

  • Optimizing your space for the best audio and video experience

  • Creating engaging episodes as a host or delivering memorable appearances as a guest

This session equips attendees with the tools to harness podcasting as a platform-building powerhouse.

You can see some of the venues where Matty has discussed this topic, including the 2022 Writer's Digest Annual Conference in NYC, here: https://www.theindyauthor.com/podcasting-for-authors.html

 

Podcasting as a Guest or Host for Content Marketing

The power of podcasting to form connections with people in your target audience makes it a great opportunity for content marketing! Content marketing is defined as a strategic marketing approach focused on creating and distributing content that is relevant, consistent, high-quality, and free in order to attract and retain a clearly defined audience, ultimately to drive profitable customer action. Participating in a podcast--either as a host or a guest--is an excellent way of acquainting listeners with your books, products, or services, while also providing value (whether or not they become a customer).

Matty explores each of the aspects of content marketing, and how you can use podcasting to achieve them:

  • Relevant content - How do you match the content you have to share with your target audience?

  • Consistent content - How to you establish a brand and persona that will signal your target audience that this will be valuable content for them?

  • High-quality content - What are the best practices for delivering the highest quality content specific to the podcasting platform?

  • Free content - How do you deliver your content in a way that alerts listeners to your offerings while still providing value whether or not they become customers?