Episode 252 - Strategic Website Planning for Authors with Pauline Wiles
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Pauline Wiles discusses STRATEGIC WEBSITE PLANNING FOR AUTHORS. This conversation was prompted by Matty's need to migrate her websites—MattyDalrymple.com and TheIndyAuthor.com—off Weebly, since Square, which owns Weebly, is phasing out support for Weebly. Pauline and Matty delve into the critical aspects of planning a website overhaul, such as understanding author goals, target readership, and key marketing tactics. Pauline emphasizes the need to keep sites simple and user-friendly and discusses tools and integrations that are effective for different types of authors. The conversation also covers practical tips for improving website functionality and engaging visitors, including the use of popups for email sign-ups.
Pauline Wiles is an author turned website designer, who helps authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that grows your audience and sells your books and services. British by birth, Pauline is now a contented resident of California.
Episode Links
https://www.paulinewiles.com/
https://www.instagram.com/paulinejwiles
https://www.youtube.com/channel/UCIErOCKJGjRjsXz395fd0Bg
Episode References:
Episode 073 - Author Websites with Pauline Wiles
Episode 238 - The Big Indie Author Data Drop 2024 with Melissa Addey
Summary
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