Episode 203 - The Author Marketing Audit with Joe Solari

Publishing
Written By Matty Dalrymple
 

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Joe Solari talks about THE AUTHOR MARKETING AUDIT, including what Joe saw in the creative world that led him to develop the audit, the power of using the natural forces of popularity marketing, positioning your product to meet an unmet desire, the value of segmentation and the role of direct sales, setting up a process that allows customers to self-nurture, and considering how you would want to be treated as your customer.

Joe Solari helps authors build great businesses through books, courses, and podcasting, as well as strategy and operations consulting. He is the author of ADVANTAGE: HARNESSING CUMULATIVE ADVANTAGE IN THE WINNER TAKES ALL PUBLISHING MARKET and MAY I HAVE A MOMENT OF YOUR ATTENTION: HOW TO GET YOUR MESSAGE HEARD IN A NOISY MARKET.

Episode Links

joesolari.com/ama
https://twitter.com/Joseph_Solari​
https://www.youtube.com/@JoeSolari​

Matty Dalrymple
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